Caution: It’s about to get personal.
What did you learn at BlogHouse? I’ve been asked this question numerous times since attending the four-day workshop that ended last week. Honestly, I learned so much that I’m still trying to process it all. My head is still spinning from the incredible amount of information bestowed upon us, and I am eager to start getting (more) serious about this blogging business.
Built into our workshop itinerary was one-on-one time with the pros from Navigate Media Group. We used this time to discuss the development of our brands and our niches. I was struggling with choosing a particular category in which to place myself. I’m a mom, yes, and I travel with my kids, so am I a family travel blogger? But I also travel without my children – with my husband or with friends. Do I still fall into the family travel category? It was at this point that Ayngelina, the pro with whom I was meeting individually, said to me, “You know, you’re more than a mom.”
I wasn’t sure how to take Ayngelina’s statement at first. I mean, being a mom is my most important role; it’s my highest priority. Everything else is secondary. However, motherhood, my children, and my family in general are not ALL that I’m about. I have interests and passions that stretch beyond the maternal routine. Thanks to overwhelming support from my husband and other family members, I am able to pursue my passions while knowing that my children are being well taken care of. Ayngelina’s comment was beginning to make sense.
So, I’ve been thinking… since I am more than a mom, who am I exactly?
I am a traveler. This goes without saying, I know. I am the person behind a travel blog, after all. I guess for business purposes my description needs to go beyond just “traveler”, but as I’ve already expressed, I don’t know that I fully qualify as a “family traveler”. I’m not exactly a solo traveler, nor am I a luxury traveler. So, for now, I am just a traveler and I like it that way.
I am a creator. I’m not comfortable referring to myself as a writer because it’s not all that I do. Also, I’ve learned that one need not be a prolific writer in order to be a successful travel blogger. So what I do is create. I create blog posts about my travel experiences which include photos that I’ve also created. In my personal life, I create (as best I can) a loving and nurturing environment for my family. I like to think that I create fun, too, for my friends and family, and in doing so create happy memories.
I am a Chicagoan. Born and raised in Chicago (NOT the suburbs), it’s still where I live. It is part of my identity. I am fiercely loyal to and protective of my hometown, and I love that it warmly welcomes me whenever I return from my travels.
I am a beer drinker. “Craft beer enthusiast” is more like it. My famous line is, “You know how fanatical some people are about wine? That’s how I feel about beer.” I don’t drink just any beer with the sole intention of getting drunk. Oh no. I seek out finely crafted beers wherever I go, and even at home in Chicago. I appreciate the science behind the brewing process and enjoy trying new (to me) brews. Sampling local beers is always a priority when I travel, and hanging out in pubs is, in my opinion, the best way to meet the natives.
I am a sports fanatic. I am no casual fan; watching and playing sports has been a significant part of my life. Growing up, sports – hockey in particular – was the glue that held my family together and some of my happiest memories are from trips we took with my brother’s hockey team. Furthermore, I believe that organized sports teach us the concepts of loyalty, discipline, teamwork, and commitment – virtues to live by every day.
Does all this even answer the question of which niche I should be associated with? Probably not. But along with SEO and site design, I’m still figuring it out. One thing I know for sure, though, thanks to BlogHouse, is I’m “more than a mom”.